Un unlikely book will break the all-time record for Kickstarter’s most successful publishing project: a comedic choose-your-own-adventure-style novel by popular webcartoonist Ryan North that transforms Shakespeare’s Hamlet into an interactive story where readers can actually choose whether to be — or not to be. It’s a quirky idea that couldn’t get any traction at book publishing houses, but as a crowdsourced, collaborative online project, To Be or Not to Be: That Is the Adventure has earned over $425,000 $580,000 in less than a month.

http://www.wired.com/underwire/2012/12/hamlet-choose-adventure/