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23 March, 2014

Big businesses are turning to criminology methods to work out how to sell you more stuff. How? Because of the mass amounts of data businesses have on you, which can include your purchasing behaviour, demographic information, internet history, media consumption, financial history and more. But the challenge facing many corporations is how to make sense of all the information.

http://www.adelaidenow.com.au/technology/brand-communities-centrifuge-42-employs-criminology-methods-to-decipher-big-data/story-fni0bykg-1226861316802