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13 March, 2014

Sitting at the heart of these developments is the expansion and power of digital sports data and the rise of so-called datatainment. As the current infatuation indicates, data comes in many forms. In sport, much of it is directed towards making money in a multi-screen media environment where internet-connected devices sit alongside television in the engagement of fans and the harvesting of user data

http://www.smh.com.au/digital-life/digital-life-news/armchair-coaches-swimming-in-rivers-of-sport-data-20140312-34kxy.html