GOOGLE HAS A new owner: a holding company called Alphabet, run by Google founders Larry Page and Sergey Brin. Alphabet owns a few other things, too: Namely, every company ever created or acquired under the tech giant’s many-tentacled purview. You could say Google got a rebranding of the highest magnitude, but that’s not quite accurate. Alphabet is a holding company, and Google is just one child held within its new parent’s staggeringly powerful arms. Their purposes are different, their corporate structures different. And their logos? Those are different, too

http://www.wired.com/2015/08/alphabet-logo/