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A question yet to be addressed is whether the march of technology, under the guise of making our lives easier, freer, more connected, is actually beginning to wipe out secure livelihoods for the masses, and concentrating wealth in a new tech elite. It would not need to be this way, Rushkoff argues. His answer is to shift the digital economy away from extractive models to distributive ones. The cycle couriers could own the takeaway food despatch platform, say. "I'm all for disruption. Let's disrupt Facebook's monopoly of social networks, or Google's monopoly on search. Let's disrupt Uber's extractive monopoly platform with a driver-owned app that does the same thing." That really would be a sharing economy.