“We always look to apps that can be part of popular culture. We believe that young women are the early adopters of popular culture, so one of the things we saw was that when we met the company, it was dominated in its usage by young woman, by high school girls,” he told CNN. “And whenever we see that, and we’ve seen it before, whether it was MySpace or Facebook or Instagram, that is a good predictor of what’s going to become popular culture in the future.”

http://www.theaustralian.com.au/business/technology/the-aussie-rolling-in-snap-billions/news-story/692555204c919f65751c214c923487a6